DoubleClick to Launch AltaVista Holiday Shopping Guide

Ad network DoubleClick Inc. and Compaq’s AltaVista search site will launch the AltaVista Holiday Shopping Guide during the last week in October.

The shopping guide was created to help consumers search for and find the online stores of their favorite merchants. It includes a directory-like structure and an interactive gift guide and provides users with an opportunity to sign up for special offers from selected merchants.

AltaVista and DoubleClick will be promoting the guide on the AltaVista homepage and through an extensive online advertising campaign.

The three-month promotion is focused on delivering mass reach to advertisers and includes placement within the shopping guide and prominent exposure on the AltaVista home page. DoubleClick has created three levels of sponsorship, which vary in prominence, reach and pricing.

DoubleClick said it has worked closely with Compaq to extend this opportunity to Compaq’s Presario e-commerce partners, including Amazon.com, N2K, 1-800-Flowers, Reel.com, DVD Express and Junglee.

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