More NewsDoubleClick to Launch AltaVista Holiday Shopping Guide

DoubleClick to Launch AltaVista Holiday Shopping Guide

Ad network DoubleClick Inc. andCompaq's AltaVista search site will launch theAltaVista Holiday Shopping Guide during the last week in October.

Ad network DoubleClick Inc. and Compaq’s AltaVista search site will launch the AltaVista Holiday Shopping Guide during the last week in October.

The shopping guide was created to help consumers search for and find the online stores of their favorite merchants. It includes a directory-like structure and an interactive gift guide and provides users with an opportunity to sign up for special offers from selected merchants.

AltaVista and DoubleClick will be promoting the guide on the AltaVista homepage and through an extensive online advertising campaign.

The three-month promotion is focused on delivering mass reach to advertisers and includes placement within the shopping guide and prominent exposure on the AltaVista home page. DoubleClick has created three levels of sponsorship, which vary in prominence, reach and pricing.

DoubleClick said it has worked closely with Compaq to extend this opportunity to Compaq’s Presario e-commerce partners, including Amazon.com, N2K, 1-800-Flowers, Reel.com, DVD Express and Junglee.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

1w Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts