PC Quote Inc. signed to become a member of the DoubleClick Network and will grant DoubleClick non-exclusive rights to market a percentage of the growing advertising impression inventory on PCQuote.com.
“The alliance is mutually beneficial.” commented Jim R. Porter, PC Quote chairman and CEO. “The www.pcquote.com audience is extremely appealing to many advertisers and an excellent place to find active investors with online experience, purchasing power and a strong history of exerting that power online.
“Allowing DoubleClick to market some of our “run of site” inventory provides DoubleClick clients the opportunity to receive exposure to our valuable audience within their larger mass-reach campaign, while at the same time enabling PCQuote.com to tap into new spending streams.”
Jonathan Shapiro, vice president of Business Development at DoubleClick, said: “PCQuote.com is an important addition to the DoubleClick Network as it further extends our reach in this specialized category and provides advertisers with valuable content for effectively targeting finance consumers.”
The PCQuote.com sales staff will continue to sell ads within the site through a variety of placement options and advertising packages.
PC Quote’s relationship with DoubleClick began last November with the implementation of the DoubleClick DART ad management system on its Web site.
The company said 30 percent of PCQuote.com’s audience is men with investment portfolios of $100,000 or more, according to @plan’s Spring 1999 release, two and one-quarter times the Web average.
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