More NewsDoubleClick Wins FOX Broadcasting

DoubleClick Wins FOX Broadcasting

The ad management company continues to pick up clients, despite plans to sell assets.

DoubleClick will perform ad serving duties for FOX Broadcasting under a deal signed by the two.

FOX will use DoubleClick’s DART for Publishers ad serving product and its Motif rich media management platform to distribute ads on its TV show Web sites. The deal covers the online homes of “24”, “The OC”, “The Simpsons” and “Arrested Development”, among others. The broadcaster will use Motif to deploy rich media promos and in-house ads on these sites.

Ad management duties for Fox News are not part of the deal.

DoubleClick continues to pick up customers, despite the likely sale of some assets in the coming months. In November, the company hired Lazard Freres & Company, an investment bank, to explore “strategic options.” A spokesperson said clients have confidence their ad management needs will continue to be met, regardless of the outcome of the company’s search for a buyer.

In December, DoubleClick renewed DART for Publishers ad management contracts with CBS SportsLine.com and MTV Networks, both Viacom companies, for three more years each.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts