More NewsDoubleClick’s DART Reaches Five Billion Ad Milestone

DoubleClick's DART Reaches Five Billion Ad Milestone

DoubleClick Inc. said its DART (DynamicAd Reporting and Targeting) system served more than five billion ads across6,400 sites worldwide last December.

DoubleClick Inc. said its DART (Dynamic Ad Reporting and Targeting) system served more than five billion ads across 6,400 sites worldwide last December.

User sites included: AltaVista, CBS Sportsline, NBC, MTV Europe, theglobe.com, The Street.com and The Wall Street Journal.

The growth has indeed been dramatic. In September of 1998, DART served three billion ads. In November, DART increased delivery to four billion ads.

DoubleClick said DART “continues to emerge as the industry standard in advertising technology with the support of 12 data centers and 130 ad servers worldwide.”

The company said DART is now delivering more ads a day than the number of trades processed through the Nasdaq stock market.

“DoubleClick continues to invest in an engineering team that is monitoring and mapping the Internet to develop a suite of internal products that produce maximum efficiency and scalability,” said Kevin O’Connor, CEO and co-founder of DoubleClick.

DART offers advertisers a portfolio of products and services, 24-hour customer support, real-time upgrades, and the ability to target users by a host of criteria. And it has been internationalized to meet the challenges of managing Internet ad sales across multiple countries operating in different languages and currencies.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

7d Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts