DoubleClick’s DART Serves Eight Billion Ads in March

New York City-based DoubleClick Inc. said that its DART ad server technology served 8 billion ads across 6,400 sites worldwide in March.

Sites include AltaVista, CBS Sportsline, NBC, MTV Europe, theglobe.com, EDGAR Online and The Wall Street Journal Interactive.

In December 1998, DoubleClick said it served 5 billion ads. DART (Dynamic Ad Reporting and Targeting) provides a scalable, reliable and high-performance advertising infrastructure for the Internet and has the support of 12 data centers and 130 ad servers worldwide, the company said.

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