More NewsDoublespace to Launch Suite101.Com’s Marketing Campaign

Doublespace to Launch Suite101.Com's Marketing Campaign

Community and guide site operation Suite101.com Inc. said that New York basedDoublespace will head up Suite101.com'sbrand and marketing campaign.

Community and guide site operation Suite101.com Inc. said that New York-based Doublespace will head up Suite101.com’s brand and marketing campaign.

Doublespace was retained to provide creative and technical solutions that will include advertising, brand awareness, site scaleability, e-commerce architecture and a media plan to achieve Suite101.com’s target goal of 250,000 members by the end of the year.

The marketing launch date is scheduled for September 1999. Billings were not disclosed.

“Suite101.com has the opportunity to re-invent the way community happens online,” said Jane Kosstrin, chief creative officer at Doublespace. “The Suite101.com experience will give smart people a place to thrive on the Web.”

The Suite101.com solution focuses on member-generated content created by Web guides, called Contributing Editors, who scour the Internet for the best Web sites in their areas of expertise.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts