Doublespace to Launch Suite101.Com's Marketing Campaign

Community and guide site operation Suite101.com Inc. said that New York-based Doublespace will head up Suite101.com’s brand and marketing campaign.

Doublespace was retained to provide creative and technical solutions that will include advertising, brand awareness, site scaleability, e-commerce architecture and a media plan to achieve Suite101.com’s target goal of 250,000 members by the end of the year.

The marketing launch date is scheduled for September 1999. Billings were not disclosed.

“Suite101.com has the opportunity to re-invent the way community happens online,” said Jane Kosstrin, chief creative officer at Doublespace. “The Suite101.com experience will give smart people a place to thrive on the Web.”

The Suite101.com solution focuses on member-generated content created by Web guides, called Contributing Editors, who scour the Internet for the best Web sites in their areas of expertise.