Several years ago Dove was lauded for putting more naturally figured women in its ad campaign instead of rail thin models, and now the company seems to be taking the same tack again by asking women to submit CGM videos to promote their latest product line.
The Dove Cream Oil Body Wash Ad Contest invites women to make 30 second ads based on the Body Wash product line, which will be judged by an anonymous panel, according to the company. Entries are being accepted until Jan. 15, 2007, and the winner’s ad will be shown during the 79th Annual Academy Awards in February.
Dove is partnering with AOL for the contest, and has put video editing tools and sample ads at www.dovecreamoil.com.
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