Dow Ads, Page Views Up

wsj-online-logo.gifI’ve been meaning to post about the Dow Jones earnings. Here are some highlights from the call. In Q4 ’06:

  • Dow Jones Online total revenue grew 21 percent, and online ad revenue was up 23 percent through strong MarketWatch growth.
  • Dow Jones Online monthly network page views were up 8 percent, but there was an 11 percent decline in unique visitors.
  • An increase in overall ad revenue for the company (including 12 percent boost for the Journal), was attributed to “the revitalization of the Journal’s ad sales efforts and team, combined with its uniquely attractive audience and market-leading collaboration between its print and online sales and marketing teams.”
  • The new online Markets Data Center section has attracted 3 million page views since launch. L. Gordon Crovitz, EVP, president, Consumer Media Group, and publisher of The Wall Street Journal, told an analyst, “You can do the math on the value of that, given our CPM. So that’s been a nice boost to revenue and to unique visitors and to usage.”

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