More NewsDow Jones Cuts Ad Sales Staff Post-Acquisition

Dow Jones Cuts Ad Sales Staff Post-Acquisition

The move comes as the business information publisher integrates with MarketWatch.

Dow Jones’ Consumer Electronic Publishing business has cut 97 jobs in the wake of its acquisition of MarketWatch, which included the elimination of “several” open positions in ad sales. No ad sales staffers were laid off.

Though the company didn’t specify exactly how many jobs were cut from ad sales, executives said MarketWatch’s sales operation would be merged with the existing Wall Street Journal Online staff. The group will sell ads across all WSJ and MarketWatch Web properties.

“We are focused on retaining a flat organization structure that encourages speedy decision making, as is appropriate in serving these dynamic markets,” said Gordon Crovitz, SVP of Dow Jones and president of the Electronic Publishing Group, in a statement. Crovitz said the cuts would save the firm nearly $12 million.

Randy Kilgore, formerly VP of ad sales for the WSJ.com, will head up the combined ad sales operation as SVP of advertising sales. Vice presidents for the division will be Scot McLernon, formerly the EVP of sales and marketing at MarketWatch, and Mike Henry, formerly the director of advertising sales for the WSJ.com.

Dow Jones agreed to buy the business and financial publisher for $519 million in November 2004.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts