While a lot of ad campaigns are using Facebook as a hub nowadays, some brands are testing other potential Internet nerve centers. For instance, Dr Pepper is near the end of a campaign on the visual artists’ site deviantART.com that, according to the two companies, generated nearly 16 million impressions across the web.
They encouraged the site’s 18 million registered users to submit designs for a Dr Pepper-themed outdoors mural. Starting on Sunday, the contest winner’s piece (image, above) will appear for a month on a wall at a busy corner in Brooklyn, NY’s trendy Williamsburg neighborhood.
The triumphant artist, Rey Jawahir of Hillsborough County, FL, won a grand prize that includes a trip to Brooklyn to see the mural, $3,000, an iPad, and various deviantArt.com-related perks. Second- and third-place prizes ($1,000/iPad and $500/iPad, respectively) were also part of the contest to drive participation.
A total of 2,105 entries were submitted in the three-week run. DeviantART.com recorded nearly 314,000 page views for the submissions. And according to the companies, the overall campaign analytics showed that the contest entrants pushed their mural ideas via Facebook, Twitter, MySpace, Live Journal, Stumbleupon, and Reddit to the tune of about 15.9 total impressions.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
What would we do without social media?
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.
If your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age.