While a lot of ad campaigns are using Facebook as a hub nowadays, some brands are testing other potential Internet nerve centers. For instance, Dr Pepper is near the end of a campaign on the visual artists’ site deviantART.com that, according to the two companies, generated nearly 16 million impressions across the web.
They encouraged the site’s 18 million registered users to submit designs for a Dr Pepper-themed outdoors mural. Starting on Sunday, the contest winner’s piece (image, above) will appear for a month on a wall at a busy corner in Brooklyn, NY’s trendy Williamsburg neighborhood.
The triumphant artist, Rey Jawahir of Hillsborough County, FL, won a grand prize that includes a trip to Brooklyn to see the mural, $3,000, an iPad, and various deviantArt.com-related perks. Second- and third-place prizes ($1,000/iPad and $500/iPad, respectively) were also part of the contest to drive participation.
A total of 2,105 entries were submitted in the three-week run. DeviantART.com recorded nearly 314,000 page views for the submissions. And according to the companies, the overall campaign analytics showed that the contest entrants pushed their mural ideas via Facebook, Twitter, MySpace, Live Journal, Stumbleupon, and Reddit to the tune of about 15.9 total impressions.
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With 80% of brands believing they provide good social customer service but only 8% of customers agreeing, it is easy to see there is a disparity between perception and reality in this space.
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.