Drugstore.com Buys 39-Page Section in Glamour
Glamour magazine's December 1999 issue will carry an exclusive 39-pageadvertising section for drugstore.com.
Glamour magazine's December 1999 issue will carry an exclusive 39-pageadvertising section for drugstore.com.
Glamour magazine’s December 1999 issue will carry an exclusive 39-page advertising section for drugstore.com.
Publisher Deborah Fine said it is drugstore.com’s only national print campaign this year.
The section, entitled “Living Well in Y2K,” focuses on health and beauty in the new millennium, with each page tying in different products with information from drugstore.com pharmaceutical and beauty experts.
Participating products include Cetaphil, Max Factor, Tampax, Trojan, Clairol Herbal Essences, Caress, Opti-Free, Supraclens, Rembrandt toothpaste, and Pantene.
Spending was not disclosed.
As part of the venture, the advertising section will be promoted in a related drugstore.com mini-site, where customers will be able to access online-only special offers.
drugstore.com will also be distributing free samples on behalf of Glamour’s advertisers. The program will enable both parties to track results almost immediately.
“We selected Glamour as a key marketing vehicle based on its reputation as a leading beauty and health magazine with a powerful demographic,” said Peter Neupert, president and CEO of drugstore.com.
“This program will help introduce the drugstore.com brand and our outstanding product selection and information to millions of consumers in our core demographic.”
Glamour magazine is published monthly by Conde Nast Publications, and has a total circulation of 2.3 million.
drugstore.com markets health, beauty, wellness, personal care and pharmacy products via a full-service, licensed mail pharmacy.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article