Fallon McElligott, along with its design subsidiary, Duffy Design and Interactive, will provide a variety of communications services to deliver long-term positioning for the drugstore.com brand.
“In looking for an agency to help us find a long-term, consumer-based proposition for our brand, we selected Fallon McElligott because of their strong track record in creating and nurturing leading brands,” said Erik Moris, senior director of communications for drugstore.com.
Fallon McElligott, with billings of approximately $570 million, has such clients as BMW of North America, Holiday Inn, The John Nuveen Company, Lee Company, Mercury Marine, Navistar International, Nordstrom, QUALCOMM, Ralston Purina, Starbucks Coffee, Timex and United Airlines.
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