Online e-tailer drugstore.com signed a promotional partnership deal with Discovery Health Media Inc., a multi-media business consisting of discoveryhealth.com and the Discovery Health Channel.
The partnership includes advertising on discoveryhealth.com, which is an online health, medical, fitness, and nutrition portal, and the Discovery Health Channel, and will begin in the fourth quarter of this year.
Financial arrangements were not disclosed.
drugstore.com will become the exclusive provider of pharmaceuticals, over-the-counter products and nutraceuticals to discoveryhealth.com users.
In addition, drugstore.com will launch a series of 30-second spots on the Discovery Health Channel and other Discovery cable TV networks.
“Combining Discovery Health’s information resources with drugstore.com’s health purchasing solutions is yet another example of our mission to partner with best-in-class consumer brands,” said Peter Neupert, president and CEO of drugstore.com.
Discovery Health Media Inc. was formed by Discovery Communications Inc., a privately held, diversified media company that operates four business units including: Discovery Networks, U.S.; Discovery Networks, International; Discovery Enterprises Worldwide, and Discovery Themed Entertainment.