Duck Brand Duct Tape is seeing a video go viral – but not on YouTube. It’s taken off on Vimeo to the tune of more than 268,000 views in the past 24 hours without any paid advertising.
The “Duck Tron” video went live on Sunday and had 20,000 views yesterday around noon Eastern Time. Then Vimeo’s film-savvy audience started taking notice, although earned media certainly helped. At 4 p.m., the brand posted a message about the video to its formidable Facebook audience of 4.3 million and tweeted to its 1,900 Twitter followers. It currently stands at 288,000 Vimeo views, while approaching 6,000 on YouTube.
David Rodgers, digital marketing director at Avon, OH-based Duck Brand Duct Tape, said his company didn’t aim for the video to become a Vimeo hit instead of a YouTube sensation. The piece, which creatively borrows from the movie Tron’s light racing scene, was seeded on both video sites at the same time. Santa Monica, CA-based online video company Tongal guided the effort.
“The Internet gods just decided to have the viral take place on Vimeo,” Rodgers said, speaking with ClickZ News on Tuesday. He wasn’t complaining though, stating, “It’s not easy to have something go viral.”
I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.
Apple has announced that with the next update to iOS 10, they will limit the number of times an app owner can pester a user for a rating.