Geographic segments available include city, state, ZIP code and area code.
“Advertisers want options,” said Dan Sweeney, manager of The @dVENTURE Network. “With a variety of options, which now includes geographic targeting, advertisers can customize buys that will have the greatest impact and offer the best return on their investment. Our goal is to provide affordable, turnkey advertising solutions for small and local companies as well as large national brands.”
Geographic ad serving for The @dVENTURE Network is handled by Accipter’s GeoKnowledge 1.0, developed by Engage Technologies.
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