The @dVENTURE Network, a division of VentureDirect Worldwide, signed to use DoubleClick’s DART (Dynamic Advertising Reporting and Targeting) technology to serve ads on its network of more than 1,000 sites.
The DART technology will allow advertisers to target ads on the network more precisely, the company said.
“DART has earned a reputation as the leading ad serving technology by providing fast, reliable service with a wide variety of targeting capabilities,” said Dan Sweeney, manager of The @dVENTURE Network. “It gives our advertisers the multiple targeting options they need to improve not just their click-through rates, but also conversion rates and return on investment.”
The @dVENTURE Network claims 350 million impressions monthly and offers personalized advertising options that run from specific niches to the entire network. Channels include African American, Hispanic, Entertainment, Family & Education, Finance & Business, Health, News & Culture, Search Engines/Ref., Shopping, Sports, Technology, Travel, Women, Music, International, Career, and Personal.
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