More NewsDyson: Advertisers to Blame for Spyware Problem

Dyson: Advertisers to Blame for Spyware Problem

When researching my piece on Ben Edelman's recent paper taking TRUSTe to task, I requested an interview with Esther Dyson, who was involved with TRUSTe's creation

Esther_Dyson.jpgWhen researching my piece on Ben Edelman’s recent paper taking TRUSTe to task, I requested an interview with Esther Dyson, who was involved with TRUSTe’s creation. Though we failed to connect in time for the story, we were able to chat this morning.

Though acknowledging that TRUSTe is more “establishment” than the likes of other privacy crusaders like Edelman, Dyson had nothing but good things to say about the organization. “It’s not a profit making organization….They’re not perfect, but nobody is, and they’re definitely a force for good.”

Dyson was not shy about who she thinks is to blame for spyware-related privacy infringement: advertisers. “The key to all of this is where the money comes from, and it comes from the advertisers,” she said.

I wondered, though, don’t advertisers see some benefit from distributing their ads via adware and spyware? They wouldn’t use these outlets if they didn’t, right?

Dyson agreed, noting, “It’s incumbent on many of us to make [advertisers] see some negative results.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts