Digital MarketingStrategiesE-Banking, Online Bill Paying Growth Ahead

E-Banking, Online Bill Paying Growth Ahead

'The check is in the mail,' may not be a valid excuse for much longer as the number of U.S. households paying bills online explodes.

A substantial increase in the number of U.S. households paying and viewing bills online suggests a growing comfort with the medium and less concern over the security of such transactions. A report from Jupiter Research (a unit of this site’s corporate parent) found that 18.9 million households viewed and paid bills online during 2003 – up from 12.2 million in 2002 – and the figure is expected to soar to 60.6 million by 2008.

The number of U.S. households engaged in online banking will nearly double between 2003 and 2008, according to Jupiter. Well over 29 million households currently take advantage of the convenience of online banking, which is expected to grow to 56 million in 5 years.

Online Banking Households
and Those That Pay Online
# that Bank Online % that Pay Online
2003 29.6 million 50%
2004 35.3 million 57%
2005 40.9 million 64%
2006 46.2 million 71%
2007 51.3 million 78%
2008 56.0 million 85%
Source: Jupiter Research

Jupiter’s forecast indicates that the percentage of U.S. households that only view, and not pay, their bills online will shrink to near extinction. While 30 percent were viewing their bills online in 2001, only 1 percent are expected to still do so by 2008.

Jupiter analyst Bruce Cundiff, the author of the report, explains that the number of “view onlys” will overwhelmingly become online “view-and-pay” (VAP) households as they become more comfortable with online payments in general, and also as more households engage in online banking for bill paying and other banking activities.

“Once consumers begin to receive bills online, we see the logical progression from view only to VAP (the pinnacle as far as billers and consolidators are concerned). We anticipate very little (if any) regression to offline bill viewing and payment, as the number of bills presented online and the number of households engaging in online bill payment will grow dramatically through 2008,” Cundiff said.

Related Articles

How financial services CMOs should approach regulation

Digital Transformation How financial services CMOs should approach regulation

2w Al Roberts
How are traditional banks competing for customers in a digitally disrupted industry?

Finance How are traditional banks competing for customers in a digitally disrupted industry?

1m Al Roberts
5 cross-platform automation tools to improve your team's efficiency

Collaboration 5 cross-platform automation tools to improve your team's efficiency

1m Tereza Litsa
How challenger banks are revolutionizing the banking customer experience

Finance How challenger banks are revolutionizing the banking customer experience

3m Al Roberts
8 ways AI can enhance your marketing strategy today

AI 8 ways AI can enhance your marketing strategy today

3m Marcela De Vivo
Why banks are becoming customer-centric organizations

Analyzing Customer Data Why banks are becoming customer-centric organizations

1m Al Roberts
Five tools to automate lead nurturing in sales

Ecommerce & Sales Five tools to automate lead nurturing in sales

2m Tereza Litsa
How CMOs are using apprenticeships to bridge the digital skills gap

Marketing How CMOs are using apprenticeships to bridge the digital skills gap

2m Christian Doherty