e-bidd.com said it has purchased the worldwide rights to Internet Auction Software and Internet Ad Management Software and plans to launch an online ad auction marketplace called Banner-Auctions.com site.
An overview of the technology purchased can be found here on the e-bidd.com Web site.
The company said Banner-Auctions.com is scheduled to go live within 45 days. It would compete with the well-established adauction.com.
“Driven by the price efficiency associated with auction-style transactions, we are developing an auction format for Banner-Auctions.com that will ensure that both buyers and sellers receive the best price possible for ad space, with the site becoming the destination choice for all types of media: online, broadcast, print and out-of-home,” said Kent Courtice, chief technology officer for e-bidd.com.
e-bidd.com recently acquired an interest in Staruni Corp., from which it bought the technology for an undisclosed sum.
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