The deal calls for e-centives to be integrated into the Excite portal, including placement on the homepage, in member services, in the online shopping pages.
At a time when online rewards programs are becoming a must-have feature, this agreement adds that functionality to Excite. The deal also gives Excite the ability to offer its advertisers these promotional opportunities.
“Our investment in e-centives is a direct result of their advanced e-commerce and promotions technologies,” says Mark Stevens, executive vice president, corporate and business development, Excite@Home.
“In addition to the clear benefits for Excite’s consumer members, our advertisers and merchant partners can now look to e-centives as a trigger for increased and more effective e-commerce success.”
The investment round, which brings the total venture funding for e-centives to $50 million, was led by the Seligman Technology Group and joined by Excite@Home, Moore Capital, and MacAndrews & Forbes Group. The specific amount contributed in this round, and Excite@Home’s part of that, were not disclosed.
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