Retail is inherently visual, so it comes as no surprise that two of the biggest online sellers – Amazon and eBay – have added Pinterest buttons to product pages.
While many mentions of Amazon from early Pinterest adopters refer to the rainforest, users have mentioned the site in their picture captions, even before the e-commerce giant included the Pinterest share button on pages.
Statements like one from Pinterest user Mary Kobayashi: “I bought this dress on a whim, as I had never bought clothes from Amazon before…. Either way, I’m so glad I did it,” are easily found.
Now, Pinterest users can share product images and page links directly from Amazon and eBay. Already, people are posting items they have or wish they had directly from Amazon, from Puma Men’s Club 917 Golf Shoes to crochet patterns for Kindle.
News of the Pinterest button additions were reported earlier by PaidContent and ryanspoon.com.
Several measurements by outside firms show Pinterest’s user base is dominated by women, and the site has become a digital catalog of women’s apparel and accessories. People have turned the site, which includes a drop down search menu of gifts priced from $1-$20 up to $500+, into a place for aspirational product wish-lists.
Expect more online retailers to jump on the bandwagon, adding the Pinterest button to product pages to take advantage of the popular sharing site as a new digital marketing platform.
GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest share of that 12-figure pie (41%), digital's share will grow from 31% to 33%.
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