E-Commerce in Europe Ready to Surge

E-commerce revenue in Europe will surge to more than $8 billion by the year 2004, up from $35.8 million in 1997, according to a report by Frost & Sullivan.

The “European Market for Electronic Commerce” report predicts that by 2004, the number of Europeans with Internet access will reach 44.9 million, up from 9.9 million in 1997. As the number of users rises, business-to-consumer trade will dominate the business-to-business market.

In 1997, business-to-business trade accounted for 92 percent of e-commerce transactions in Europe.

The study predicts that by 2004, over 40 percent of e-commerce revenue will be generated by what the report terms as “intangible” consumer goods, namely online services and information. Business products will generate 20 percent of e-commerce revenue, followed by “tangible” consumer products.

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