Total U.S. spending on online sales increased from $3.98 billion in July slightly more than $4 billion in August, according to the NRF/Forrester Online Retail Index. The number of households shopping online increased to 14.8 million in July from 14.7 million in July. Consumers spent an average of $273 per person in August, compared with $270 in July.
The Forrester Online Retail Index measures the growth and seasonality of online shopping based on data collected from online shoppers. It is based on 5,000 responses fielded from an online panel from Sept. 4 to Sept. 10, 2001.
“It is impressive that online shopping made such a quick comeback after a big drop in June,” said Christoper Kelley, an analyst at Forrester. “It appears that many consumers may have taken their tax refund checks and gone online to get ready for school or to buy a hard-earned gift for themselves.”
|August 2001 NRF/Forrester Online Retail Index|
|Health and Beauty||$96,715||$121,444||0.79|
|Tools and Hardware||$44,648||$28,884||1.55|
|Number of Buyers||14,828||14,721||1.01|
|Average Spent per Consumer||$272.69||$270.27||1.01|
About the index:
The NRF/Forrester Online Retail Index measures, on a monthly basis, the growth and seasonality of online shopping based on data collected from online shoppers. The Index is based on 5,000 responses to an online panel fielded by Greenfield Online during the first 10 business days of each month. The monthly panel is weighted to Forrester Research’s Benchmark Panel, which surveyed nearly 90,000 US and Canadian members of a consumer mail panel developed by NPD Group. Data was weighed to represent the North American population demographically.
- Compare to July’s Online Retail Index
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