More NewsE-Commerce Web Sites Sign Up for RealNames

E-Commerce Web Sites Sign Up for RealNames

Palo Alto, CA-based Centraal Corp. said that its RealNames Webnaming service has been adopted by barnesandnoble.com, Beyond.com,Egghead.com, InsWeb, Office Depot.com and eBay.

Palo Alto, CA-based Centraal Corp. said that its RealNames Web naming service has been adopted by barnesandnoble.com, Beyond.com, Egghead.com, InsWeb, Office Depot.com and eBay.

RealNames said the service is helping e- commerce merchants to lower their cost per customer acquisition, to increase their customer conversion rates, and to raise the average sales value per customer.

With a RealName, a company’s brand name is its RealName, and the RealName is the company’s Web address. Consumers type the name of the company in their browser instead of a URL, and are taken to the company’s Web site immediately. Branding is then consistent across all media, and customers can quickly locate the brands they’re seeking.

“RealNames has made it easier for consumers on the Web to use portal sites to find what they are looking for on eBay. For example, when a person types ‘eBay antiques’ into a search engine such as AltaVista, they can go straight to the antiques channel on eBay,” said Steve Westly, vice president of marketing and business development for eBay. “Their technology makes it even easier to get to eBay, and help consumers on the Web find what they are looking for.”

More than 20,000 RealNames have been subscribed to date, the company said.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts