More Newse-Dialog Talks VCs Into $10.5 Million Round

e-Dialog Talks VCs Into $10.5 Million Round

The Lexington, Mass., e-mail marketing services company will use the backing to develop new products and services and boost sales and marketing efforts.

E-Dialog, a Lexington, Mass., email marketing services company, has raised $10.5 million in additional financing to develop new products and services, as well as to boost sales and marketing efforts.

Lead backer was OneLiberty Ventures, through its Advisor Fund 2000. Previous investors, Commonwealth Capital Ventures and The Interpublic Group of Companies also participated.

E-Dialog provides email marketing services that include planning, creative design, execution, response management and data analysis.

“This financing, particularly in such a turbulent investment climate, is a testament to the progress e-Dialog has made toward building a successful business that leads the market beyond simple permission based marketing toward precision email marketing,” said John Rizzi, e-Dialog’s president and CEO.

E-Dialog’s clients include the NFL, Ticketmaster, Staples, Motorola, Harvard Business School Publishing and Doubleday. Because its focus is Fortune 1000 companies, the firm has been somewhat insulated from the downturn in dot-com spending.

“The email marketing services market has enormous growth prospects,” said Duncan McCallum, general partner at OneLiberty Ventures. “We believe that e-Dialog’s technological capabilities and management depth will enable it to become the dominant player in that market.”

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

1w Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts