E-mail Questions That Can't Be Answered (Quickly)
How can we answer e-mail related questions more effectively?
How can we answer e-mail related questions more effectively?
Thanks to my job and my role in an industry organization, I’m fortunate to speak frequently about e-mail marketing. My personal rule is to never use the same presentation twice. I’ve sometimes used a few slides on multiple occasions, but I tailor the content depending on the audience I’m speaking to.
At the end of each session, there’s always time for questions. No matter what I speak about, five or six of the same questions usually float to the top that just can’t be answered quickly:
I really appreciate people coming to listen to me or joining a Webinar when I speak and am thrilled when they trust my opinion enough to ask questions. However, it must be frustrating to ask a question that can’t be answered in such a short window, and with no context.
If you’ve ever had this happen to you, I’d love to know about it. There must be a way the industry can be more helpful at events.
I took a small poll of some Email Experience Council (EEC) members asking for their thoughts. Here’s some feedback I received:
I’m not sure what the right answer is, but I know that with e-mail, the answer I provide to one client may be totally different than what I’d tell another client based on the realities of their culture and capabilities.
If you have a good idea on how to best help further information-sharing in our industry, let me know.
Want more e-mail marketing information? ClickZ E-Mail Reference is an archive of all our e-mail columns, organized by topic.