More NewsE-Mailing Moms – When’s the Best Time?

E-Mailing Moms - When's the Best Time?

Just got through moderating a panel on New Media Platforms at the HBA Expo

mom_child_computer140.jpgJust got through moderating a panel on New Media Platforms at the HBA Expo. BSM Media’s Maria Bailey shared some interesting insights about marketing to moms on the Web, much of it based on research she’s publishing in a forthcoming book.

According to Maria, fully 30 percent of moms are online between the hours of 8-10 p.m. If your e-mail targets moms, forget blasting at 4 a.m., she implored the crowd. Send between 6-8 (after the kids are tucked into bed) so your message will be at the top of the inbox.

And speaking of e-mail, hope many of you can make it to our own e-mail marketing event in New York on October 2.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts