More NewsEarly Results from Google’s Newspaper Tests

Early Results from Google's Newspaper Tests

Marketer Jeremy Mayes last week shared some early results of his experience buying newspaper ads from Google

Marketer Jeremy Mayes last week shared some early results of his experience buying newspaper ads from Google. From his blog post on the subject:

1. In the grand scheme of things the overall traffic delivered via our ad was low – less than 1,000 visitors total.

2. Visitors who arrived at the site via the newspaper ad generated 70% fewer page views than visitors who arrive via PPC channels.

3. Visitors who arrived at the site via the newspaper ad spent 30% less time on the site than PPC traffic.

Despite those uninspiring results, Mayes remains enthusiastic about the prospects of buying print media this way.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts