Early Results from Google’s Newspaper Tests

Marketer Jeremy Mayes last week shared some early results of his experience buying newspaper ads from Google. From his blog post on the subject:

1. In the grand scheme of things the overall traffic delivered via our ad was low – less than 1,000 visitors total.

2. Visitors who arrived at the site via the newspaper ad generated 70% fewer page views than visitors who arrive via PPC channels.

3. Visitors who arrived at the site via the newspaper ad spent 30% less time on the site than PPC traffic.

Despite those uninspiring results, Mayes remains enthusiastic about the prospects of buying print media this way.

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