One interesting tidbit from Marchex’s earnings call yesterday: the local online ad company claims to have brought in more than 20,000 new advertisers in Q3 through a combination of direct sales, aggregator partnerships (i.e. yellow pages and other regional small biz ad sellers), and the acquisition of VoiceStar. It now has 50,000 advertisers using its tools and advertising on its Web sites, and expects to grow that to 80,000 in two years’ time.
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.