One interesting tidbit from Marchex’s earnings call yesterday: the local online ad company claims to have brought in more than 20,000 new advertisers in Q3 through a combination of direct sales, aggregator partnerships (i.e. yellow pages and other regional small biz ad sellers), and the acquisition of VoiceStar. It now has 50,000 advertisers using its tools and advertising on its Web sites, and expects to grow that to 80,000 in two years’ time.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.