Earthlink Picks 24/7 Media as Ad Rep

The post-merger Earthlink, which increased its importance in the ISP space with its recent merger with rival MindSpring, on Tuesday renewed its relationship with 24/7 Media, tapping the firm to handle ad sales and marketing duties for all of its Web sites.

The multi-year deal, financial details of which weren’t disclosed, calls for 24/7 Media (TFSM) to deploy a dedicated sales team, manage ad traffic, create promotions, and provide other marketing services.

Earthlink (ELNK) operates home pages for its subscribers, a search engine, and an e-commerce “mall.” The deal also encompasses sites formerly run by MindSpring.

“Through our renewed relationship with EarthLink in the wake of its recently completed merger with MindSpring, 24/7 Media can rightly say that our services own the ISP space,” said Jay Friesel, executive vice president of 24/7 Media.

“Best of all, the renewed relationship adds significant marketing opportunities for our customers to reach a demographically rich audience — and it greatly increases our reach across the Internet.”

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