More NewsEarthLink Rings Up Best Buy

EarthLink Rings Up Best Buy

Under an expanded partnership, the ISP will sell dial-up and broadband subscriptions in 550 of the electronic retailer's stores.

Under an expanded partnership, EarthLink will sell its dial-up and broadband subscriptions in more than 550 Best Buy stores.

Neither the duration, nor the financial terms of the deal, between the Atlanta Internet service provider and Eden Prairie, Minn., electronics retailer was disclosed.

The first pact, signed in November, covered about 400 Best Buy stores and had a limited scope.

“Previously, Best Buy only offered our broadband service,” said Megan Smith, EarthLink’s director of retail channel. “This deal expands the offering to both narrowband and high-speed.”

The agreement does not include (at least at this time) EarthLink’s new enhanced dial-up service, Smith said.

Announced yesterday, EarthLink Plus aims to lure subscribers who want faster connections but aren’t willing to pay for broadband. It improves download speeds up to five times over standard dial-up, by using software from Propel Software, the company claims.

A Best Buy spokesman said the arrangement allows the stores, which sell PCs, laptops and personal digital assistants, among other Web-enabled products, to provide customers with a needed service. The company competes against nationwide player Circuit City, as well as smaller regional rivals.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts