EarthWeb Strikes Distribution Deal with Yahoo!

Information technology company EarthWeb on Wednesday forged an agreement with Yahoo that calls for its content and job listings to be placed in the portal’s career section.

Financial terms of the deal weren’t disclosed.

For EarthWeb, the alliance is a means of reaching the mass audience that Yahoo attracts, and perhaps luring some of those people to its own offering.

Under the terms of the agreement, EarthWeb (EWBX) will provide Yahoo Careers with information technology-related content, branded dice.com job listings, a salary tracker and articles.

“Our agreement with Yahoo (YHOO) will enable us to extend EarthWeb’s reach and branded content into an enormous online community that totals millions of users and delivers a significant audience of prospective customers and decision-makers,” said Bill Gollan, senior vice president at EarthWeb.

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