Eastern Mountain Sports Signs With IMG

Manchester, NH, Eastern Mountain Sports (EMS) has retained http://www.imgroup.net (IMG) as an interactive agency to building brand awareness and traffic to its retail site for an undisclosed period of time.

EMS is an outdoor gear retailer that started in 1967 with one store in Wellesley, MA, and now has 76 retail locations across the country.

The company’s new EMS Online site will provide outdoor products and information pertaining to anything relevant to camping, hiking, backpacking, and climbing along and other outdoor activities.

EMS said it chose IMG for this project based on its track record of building long-term affinity as well as affiliate based relationships. Billings were not disclosed.

“With the site being rated No. 1 by the E-tailing Group for outdoor commerce sites for customer service, we are expecting a tremendous growth stage in consumer content and retailing purchases over the next year”, said Shannon Diem, president of Palm Beach, FL-based IMG. “With the net so congested with banners, it is refreshing to see a company like EMS make strategic relationship building a strong part of their interactive marketing initiative”.

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