Eat Junk Food, Play Free Video Games

Nintendo has hooked up with McDonald’s to bring free WiFi to Nintendo DS users at 6,000 restaurants. Nintendo games, including “Mario Kart,” “Tony Hawk’s American SK8Land,” as well as future titles will playable for be free. The company is even hawking a dongle so the non-WiFi enabled can join in the fun.

Some purchase at McD is presumably required — fries and a Coke at minimum?

Sounds like a pretty targeted way to reach a young male demo — and to build in some Nintendo branding and product affinity.

Related reading