eBags, an online retailer of bags, luggage and accessories, is giving away a million ClickMiles, redeemable for frequent flyer miles, in a “Win a Million Miles” sweepstakes.
Geared toward demonstrating its customer appreciation and extending its online reach, eBags said it plans to host the sweepstakes once per quarter for as long as consumers find value in the offer.
To participate, site visitors fill out and submit an entry form. Entrants can increase their chances of winning and earn additional entries by getting their friends to sign up for the sweepstakes.
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
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