eBags, an online retailer of bags, luggage and accessories, is giving away a million ClickMiles, redeemable for frequent flyer miles, in a “Win a Million Miles” sweepstakes.
Geared toward demonstrating its customer appreciation and extending its online reach, eBags said it plans to host the sweepstakes once per quarter for as long as consumers find value in the offer.
To participate, site visitors fill out and submit an entry form. Entrants can increase their chances of winning and earn additional entries by getting their friends to sign up for the sweepstakes.
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.