Alliances to support in-video advertising, and especially video overlays, are coming fast and furious. This week we learn that eBaum’s World, the flagship site for ZVUE Corporation, will work with ScanScout to identify brand-safe video inventory and deliver contextual overlays to it. And ad rep firm Gorilla Nation has partnered with video ad delivery specialist Panache to offer its publishers the ability to run numerous formats, including overlays. Truly no one can claim rights to the overlay format any longer, if they ever could. VideoEgg has claimed to be the first, and if they’re right hen good on ’em, though I suspect the cable nets might have something to say about that.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more