More NewsEBay U.K. Ads go Behavioral

EBay U.K. Ads go Behavioral

EBay has informed users it will begin rolling out behaviorally targeted ads in the U.K

EBay has informed users it will begin rolling out behaviorally targeted ads in the U.K. this month, presumably using technology from AOL’s Tacoda, as it did in the U.S. in October.

The AdChoice system will serve ads based on previous on-site searches and items purchased, as well as “information from other companies,” according to an e-mail sent to U.K. members on Tuesday. eBay did not respond to queries as to which companies this may include. Existing publishers in Tacoda’s network include the likes of Conde Nast, New York Times, CBS Digital Media, and Dow Jones.

A statement from eBay, e-mailed to me today simply read, “AdChoice provides a more personalised and relevant shopping experience for our users. Participation in this programme is entirely optional and does not involve disclosure of personal information to any third parties.”

Though the AdChoice system will offer users an opt-out, members that are not happy with the resulting changes to the site’s privacy policy are invited to close their accounts.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts