More NewsECI Launches Classified Display Solution

ECI Launches Classified Display Solution

San Francisco-based Electric Classifieds Inc. rolled out an onlineclassified display ad solution.

San Francisco-based Electric Classifieds Inc. rolled out an online classified display ad solution.

ECI said the new product line will enable Web publishers to expand their online classifieds efforts by placing multiple listing ads or ads with both text and graphics online in a searchable format.

Display ads have traditionally been left out of online classifieds due to the complexity of extracting the data from their graphical layout and separating each listing into a searchable format.

ECI said its Display Ad solution not only provides each listing as a searchable item to match a buyer’s search criteria precisely, but also provides access to the display ad in its original form as an attachment to the individual ad. This enables the buyer to view the display ad in its entirety and maintains the advertiser’s original presentation and branding.

“Our Display Advertising solution delivers an important new component to a media publisher’s online classifieds solution,” said Tom Barquinero, ECI’s marketing director. “This feature opens new revenue opportunity for new media publishers who can now offer their major advertisers space online.”

ECI is exhibiting its new display ad product at the Interactive Newspapers ’98 show in Seattle.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

1w Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts