I thought I’d add a bit more depth to my piece today looking at the impact of Ben Edelman’s recent paper taking TRUSTe to task. He contends in his report that TRUSTe’s privacy certification is impotent because it doesn’t deal with other prevalent online privacy-infringing scourges like spyware. However, he makes no mention therein of TRUSTe’s upcoming Trusted Download Program, which is intended to deal with spyware and adware. In an e-mail confirming that, Edelman noted:
My analysis covers TRUSTe’s main “web privacy seal” — their primary product, a product that’s actively in use by hundreds of certified sites. In contrast, Trusted Download has yet to launch — so there is literally no way to empirically analyze its effectiveness as yet.
The saga continues…
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