Edelman on Trusted Download

I thought I'd add a bit more depth to my piece today looking at the impact of Ben Edelman's recent paper taking TRUSTe to task

I thought I’d add a bit more depth to my piece today looking at the impact of Ben Edelman’s recent paper taking TRUSTe to task. He contends in his report that TRUSTe’s privacy certification is impotent because it doesn’t deal with other prevalent online privacy-infringing scourges like spyware. However, he makes no mention therein of TRUSTe’s upcoming Trusted Download Program, which is intended to deal with spyware and adware. In an e-mail confirming that, Edelman noted:
My analysis covers TRUSTe’s main “web privacy seal” — their primary product, a product that’s actively in use by hundreds of certified sites. In contrast, Trusted Download has yet to launch — so there is literally no way to empirically analyze its effectiveness as yet.

The saga continues…

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource