A few stories ClickZ’s editors are reading:
Ben Edelman Proposes Bill of Rights for Online Advertisers Everyone’s favorite privacy researcher lays out rights he says advertisers should demand as they place ad buys. (BenEdelman.org)
IAB Releases Final In-Game Advertising Measurement Guidelines Formal document follows release of draft guidelines in June.
Netflix Awards $1 Million Prize and Starts a New Contest Winners were the first to improve on rental giant’s in-house movie recommendation software by more than 10 percent. (NYT Bits Blog)
Hulu Already Planning Tech Specs For Subscription Service (BusinessofVideo.com)
WPP Chief Tempers Hopes for Ad Upturn (WSJ)
Microsoft Tests Paid Search Ad Format Trial ads on Bing listings will include favicons and logos. (Mediapost)