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    Edelman Wins ActFit.com Account

    ActFit.com Inc. selected Edelman Public Relations to work with thecompany's in-house marketing team in promoting ActFit.com's new verticalportal Web site.

    Author Date published October 8, 1999 Categories

    ActFit.com Inc. selected Edelman Public Relations to work with the company’s in-house marketing team in promoting ActFit.com’s new vertical portal Web site.

    ActFit.com connects consumers to a source of information, products and services for pursuing an active lifestyle, including fitness, health and sports. The portal was launched on Oct. 4

    “The Edelman technology practice distinguished themselves with creative ideas based on a solid understanding of how to build a Web-brand that will drive Internet traffic,” said Rodger Campbell, ActFit.com COO.

    Billings were not disclosed.

    Edelman won the account following a review and competition with a number of agencies.

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