Internet communications company eFax.com on Wednesday said that it had signed on with ClicVU, a start-up firm whose technology lets Internet users set aside banner ads so they can look at them later.
“When an eFax ad catches a person’s attention, they often don’t have time to view it at that moment. Now, they simply click on the ad and choose to save it using ClicVU, allowing them to view the ad and go to eFax.com’s Web site whenever they want,” said Michael Cassara, co-founder of ClicVU.
“This increases the company’s online advertising conversion rate because content is no longer competing with advertising for the users time.”
The ClicVU product aims to solve the problem of banner ads on content sites competing with the information that brought the Internet user to the site in the first place.
So far, since eFax.com began using the ClicVU technology, its sign-up rate from online advertisements has doubled, according to the companies.