“Technology continues to be the largest category of online advertising,” said Kevin Ryan, president and COO of DoubleClick. “Egghead is an important addition to DoubleClick as it further extends our reach in this specialized category and provides advertisers with viable content for effectively targeting technology consumers.”
The newly designed Egghead Web site offers four separate buying venues for advertisers, including virtual superstores and auctions consisting of Egghead Computer, Egghead Software, Egghead SurplusDirect Liquidation Center and Egghead Auctions.
“We have an opportunity to increase revenues from advertising,” said George Orban, chairman and CEO of Egghead. “The DoubleClick Network provides the ideal turn-key solution, allowing us to leverage our extensive reach and visitor traffic while we focus our efforts on building our e-commerce customer base.”
DoubleClick Tech, the technology category of sites on the DoubleClick Network, includes Macromedia, The Dilbert Zone, Diamond Multimedia, Platinum Technology’s CosmoSoftware, WITI (Women in Technology), numerous international technology sites, and now Egghead.
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