More NewsEgghead.com Plans to Advertise on ZDTV

Egghead.com Plans to Advertise on ZDTV

ZDTV , an affiliate of Ziff-Davis, saidthat Egghead.com's virtual superstore willcontribute live online advertising to Internet Tonight, its daily programabout the Internet.

ZDTV, an affiliate of Ziff-Davis, said that Egghead.com’s virtual superstore will contribute live online advertising to Internet Tonight, its daily program about the Internet.

“This alliance creates one of the first partnerships of convergence advertising: live television via ZDTV combined with real-time information from Egghead.com’s Web site,” said Richard Fisher, executive vice president of ZDTV and ZDTV productions.

Under the terms of the sponsorship, advertisements for Egghead.com will air during each Internet Tonight television show. During the advertisement, a dedicated portion of one of the Egghead.com Web sites will be seen live on ZDTV, featuring a special value on computer hardware or software. Financial arrangements were not disclosed.

“Last year, we set Egghead on a new course, to focus its business exclusively on Internet-based commerce,” said George Orban, chairman and CEO of Egghead.com, which recently closed its bricks and mortar stores.

“Internet Tonight’s audience of people who care passionately about the Web is perfect for us because they’re already comfortable with online shopping. They’re the trendsetters who’ll spread the word about the convenience and values that can be found on Egghead.com.”

Egghead.com operates a virtual superstore on the Internet via three Web sites: www.egghead.com, www.surplusdirect.com and www.surplusauction.com. The company offers discounted prices on computer related products, consumer electronics, small household appliances, jewelry, sporting goods and other merchandise including surplus and liquidation goods.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts