“This alliance creates one of the first partnerships of convergence advertising: live television via ZDTV combined with real-time information from Egghead.com’s Web site,” said Richard Fisher, executive vice president of ZDTV and ZDTV productions.
Under the terms of the sponsorship, advertisements for Egghead.com will air during each Internet Tonight television show. During the advertisement, a dedicated portion of one of the Egghead.com Web sites will be seen live on ZDTV, featuring a special value on computer hardware or software. Financial arrangements were not disclosed.
“Last year, we set Egghead on a new course, to focus its business exclusively on Internet-based commerce,” said George Orban, chairman and CEO of Egghead.com, which recently closed its bricks and mortar stores.
“Internet Tonight’s audience of people who care passionately about the Web is perfect for us because they’re already comfortable with online shopping. They’re the trendsetters who’ll spread the word about the convenience and values that can be found on Egghead.com.”
Egghead.com operates a virtual superstore on the Internet via three Web sites: www.egghead.com, www.surplusdirect.com and www.surplusauction.com. The company offers discounted prices on computer related products, consumer electronics, small household appliances, jewelry, sporting goods and other merchandise including surplus and liquidation goods.
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