Egghead Launches Convergence Ad Campaign

Internet computer products retailer Egghead.com Inc. has begun a year-long program of live TV and Web convergence advertising starting on ZDTV'sInternet Tonight program.

Internet computer products retailer Egghead.com Inc. has begun a year- long program of live TV and Web convergence advertising starting on ZDTV’s Internet Tonight program.

The alliance between Egghead.com and ZDTV creates one of the first partnerships of convergence advertising: live television via ZDTV combined with real-time information from Egghead.com’s auction Web site.

“The agreement with ZDTV provides maximum flexibility to put up our Web auction promotional offers in real-time. This new approach eliminates the many steps and weeks of delay that it takes to create most typical television advertising. We are now able to get a product in front of a consumer immediately,” said Jon Brodeur, Egghead.com’s chief marketing officer.

Two advertisements for Egghead.com will air during each Internet Tonight television show. During the advertisement, a product from the Egghead.com auction site will be seen live on ZDTV. Spending was not disclosed.

The initial ads will focus on Egghead.com’s Web-based auction. However, over the course of the agreement, Egghead said it will expand its offers to include products at fixed prices, particularly bargains from its SurplusDirect liquidation center.

Internet Tonight is a daily, half-hour television program produced by ZDTV, an affiliate of Ziff-Davis, with a potential market reach of more than 11 million households.

“We believe that Egghead.com is ideally suited to participate as the Internet and television start coming together,” Brodeur said.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource