Eidos Interactive Plans Campaign for Tomb Raider III Game
Eidos Interactive is planning amulti-million dollar integrated campaign for the launch of a computer game"Tomb Raider III: The Adventures of Lara Croft."
Eidos Interactive is planning amulti-million dollar integrated campaign for the launch of a computer game"Tomb Raider III: The Adventures of Lara Croft."
Eidos Interactive is planning a multi-million dollar integrated campaign for the launch of a computer game “Tomb Raider III: The Adventures of Lara Croft.”
The campaign will include print and television, wall paintings, billboards, bus wraps, a variety of retail store promotions, Internet and direct mail campaigns. Spending specifics and agency details were not disclosed.
“Our focus for Tomb Raider III is on the mainstream consumer with an integrated, high-powered, outdoor, TV, print, and online campaign,” said Paul Baldwin, vice president of marketing at Eidos Interactive.
Eidos plans to air its 30-second national and cable television spots featuring a James Bond theme. In addition, Lara Croft will be featured in Sony Computer Entertainment America’s PlayStation campaign consisting of 30-second national television spots with a media buy that includes high-profile programs such as “X-Files,” “Friends,” “Dawson’s Creek,” “Newsradio,” and “King of the Hill.”
Online advertising includes banner and button advertisements, special online promotions with LifeSavers candy and Geffen Records, as well as Eidos’ Tomb Raider.com.
Tomb Raider and Tomb Raider II starring Lara Croft sold more than 9 million copies for the PlayStation and PC.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article