ElectricVillage in Santa Cruz, CA, aprovider of Internet commerce, community, and content solutions for radiostations, said it has engaged DoubleClick to manage ads throughout itsnational network of radiostation Web sites.
ElectricVillage in Santa Cruz, CA, a provider of Internet commerce, community, and content solutions for radio stations, said it has engaged DoubleClick to manage ads throughout its national network of radio station Web sites.
ElectricVillage said it is the first to use DoubleClick’s DART technology to serve and manage targeted ads in a true network environment. DART (Dynamic Advertising Reporting and Targeting) matches advertiser-selected target profiles with individual user profiles to deliver appropriate, targeted ads.
In addition, DoubleClick will now fill selected inventory in ElectricVillage’s Radio-VillageNet advertising network with special “cost-per-action” ads as part of the DoubleClick Direct program. Financial arrangements were not disclosed.
“A chief benefit of our partnership with DoubleClick and their DART system is increased effectiveness of our banner ads. This is due to the system’s unique targeting capabilities, which allow precise targeting by a wide variety of criteria,” said Carl Koppel, president and COO of ElectricVillage.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article