Total spending of online sales increased from $4.2 billion in September to $4.4 billion in October, according to the NRF/Forrester Online Retail Index.
Categories that experienced a significant increase include consumer electronics and computer hardware. Online sales of consumer electronics jumped from $164 million in September to $246 million in October. Similarly, computer hardware increased from $315 million in September to $425 million in October.
Sales of videos and toys/video games also grew significantly in October. Videos increased from $85 million in September to $121 million in October — a 42 percent increase. Toys/video games grew to $203 million in October, from $157 million September — a 29 percent increase.
|October 2000 NRF/Forrester Online Retail Index|
|Health and Beauty||$147,995||$139,541||1.06|
|Tools and Hardware||$43,544||$49,752||0.88|
|Number of Buyers||16,444||15,500||1.06|
|Average Spent per Consumer||$268.33||$272.42||0.98|
About the index:
The NRF/Forrester Online Retail Index measures, on a monthly basis, the growth and seasonality of online shopping based on data collected from online shoppers. The Index is based on 5,000 responses to an online panel fielded by Greenfield Online during the first 10 business days of each month. The monthly panel is weighted to Forrester Research’s Benchmark Panel, which surveyed nearly 90,000 US and Canadian members of a consumer mail panel developed by NPD Group. Data was weighed to represent the North American population demographically.
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.