Eliot Spitzer, Pay to Play

A newspaper and a retailer that sells surveillance devices each bought the keywords "Eliot Spitzer" on Google a day after the news broke that the New York governor was allegedly a customer of a high-end prostitution ring. Newsday.com, the Web site for the Long Island, NY, based newspaper, calls attention to its coverage of the Spitzer scandal

Eliot Spitzer.jpg

A newspaper and a retailer that sells surveillance devices each bought the keywords “Eliot Spitzer” on Google a day after the news broke that the New York governor was allegedly a customer of a high-end prostitution ring.

Newsday.com, the Web site for the Long Island, NY, based newspaper, calls attention to its coverage of the Spitzer scandal. The sponsored result, headlined “Spitzer Prostitution Ring,” promises news, pics, and gossip about the guv.

Brickhouse Security sends visitors to a landing page, “Catch a Cheating Spouse” that features for sale semen detection test kits, covert GPS trackers, and other items.

Not to be outdone, NYPost.com also purchased the keywords, “Eliot Spitzer,” promising readers: “New York Post has Complete New York Coverage. Check it Out!”

On the other hand, there’s no takers for the keywords, “Emperor’s Club VIP,” the name of the escort service that apparently arranged the tryst.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource