A newspaper and a retailer that sells surveillance devices each bought the keywords “Eliot Spitzer” on Google a day after the news broke that the New York governor was allegedly a customer of a high-end prostitution ring.
Newsday.com, the Web site for the Long Island, NY, based newspaper, calls attention to its coverage of the Spitzer scandal. The sponsored result, headlined “Spitzer Prostitution Ring,” promises news, pics, and gossip about the guv.
Brickhouse Security sends visitors to a landing page, “Catch a Cheating Spouse” that features for sale semen detection test kits, covert GPS trackers, and other items.
Not to be outdone, NYPost.com also purchased the keywords, “Eliot Spitzer,” promising readers: “New York Post has Complete New York Coverage. Check it Out!”
On the other hand, there’s no takers for the keywords, “Emperor’s Club VIP,” the name of the escort service that apparently arranged the tryst.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more