A newspaper and a retailer that sells surveillance devices each bought the keywords “Eliot Spitzer” on Google a day after the news broke that the New York governor was allegedly a customer of a high-end prostitution ring.
Newsday.com, the Web site for the Long Island, NY, based newspaper, calls attention to its coverage of the Spitzer scandal. The sponsored result, headlined “Spitzer Prostitution Ring,” promises news, pics, and gossip about the guv.
Brickhouse Security sends visitors to a landing page, “Catch a Cheating Spouse” that features for sale semen detection test kits, covert GPS trackers, and other items.
Not to be outdone, NYPost.com also purchased the keywords, “Eliot Spitzer,” promising readers: “New York Post has Complete New York Coverage. Check it Out!”
On the other hand, there’s no takers for the keywords, “Emperor’s Club VIP,” the name of the escort service that apparently arranged the tryst.
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
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