Email Appeal is an email marketing company that specializes in branded email through the OnLetterhead product. OnLetterhead is a full-service software application that plugs directly into your Outlook, allowing you to add advertising and branding to every email you send.
The graphics don’t reside on your local machine. You send recipients HTML; the images are downloaded when the email is opened, much like a Web page. The average size of an email is 7-11K instead of 700-1,100K.
- Use custom template designs.
- Plug in to Outlook.
- Transition from the user’s plain-text email to the branded email by importing the templates via the SOAP protocol when a new email is created.
Clients include Bank of America, Chrysler, Gartner, and over 150 universities.
As an email marketer, I would rather have 100 customers who open and engage with my messages than 10,000 who don't.
There are so many ways in which email continues to develop and progress, but in one way email still lives in the last decade.
Email marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success.
As the United States makes way for a new resident in the White House, I've been thinking about the election that led up to it. Others have pontificated about the impact email had on the presidential campaigns, but I'm not buying any of it.