Email Appeal is an email marketing company that specializes in branded email through the OnLetterhead product. OnLetterhead is a full-service software application that plugs directly into your Outlook, allowing you to add advertising and branding to every email you send.
The graphics don’t reside on your local machine. You send recipients HTML; the images are downloaded when the email is opened, much like a Web page. The average size of an email is 7-11K instead of 700-1,100K.
- Use custom template designs.
- Plug in to Outlook.
- Transition from the user’s plain-text email to the branded email by importing the templates via the SOAP protocol when a new email is created.
Clients include Bank of America, Chrysler, Gartner, and over 150 universities.
In the past 18 months, Desigual, the flamboyant and colorful Spanish fashion/retail brand, has seen mobile become the dominant platform for both web traffic and email opens, and become a major influence on offline sales.
Now that your reader has opened your email, what next? With email, you only have a few seconds -- and a few lines -- to grab your reader's attention and keep them reading. So how can you craft a hook that does just that?
When you understand the reasons why people open emails, it becomes very easy to write subject lines. Here are five psychology-based principles conversion copywriters use when creating subject lines that get opened.
If your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus more on local marketing could be the answer you’ve been looking for.